NIELSEN HOLDINGS
Nielsen Holdings Inc. is an American, information, data and market measurement firm. Nielsen operates in over 100 countries and employs approximately 44,000 people worldwide. The company is listed on the New York Stock Exchange and is currently a component of the S&P 500. The company was founded by Arthur C. Nielsen Sr. in 1923, and it was incorporated in 1929. Investors and companies use Nielsen's ratings to predict consumer trends.
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