Amazon Ads is building the infrastructure powering the next generation of retail media. Retail Ad Service (RAS) enables retailers and commerce partners to build and scale their own advertising businesses using first-party shopper signals, owned inventory, and advertiser demand.

We are hiring a Principal Product Marketing Manager to drive global adoption of RAS across retailers and commerce partners. This is a highly strategic role focused on customer adoption, revenue growth, and industry positioning for one of Amazon Ads emerging businesses. You will define how RAS is positioned and brought to market for customers building advertising and monetization businesses on top of their commerce infrastructure.

The ideal candidate has experience in retail media, adtech, commerce platforms, or related industries, and understands how businesses leverage first-party data, transaction signals, and media inventory to drive monetization. They are comfortable operating in ambiguous, fast-evolving categories and influencing both product strategy and GTM execution.

Key job responsibilities
Key Responsibilities
- Define and drive the global GTM strategy for RAS adoption across retailers and commerce platforms
- Partner with business development, product, sales, and partner teams to accelerate customer adoption and revenue growth
- Develop positioning, messaging, narratives, and sales enablement materials tailored to this customer segment
- Influence product roadmap and strategy through customer and market insights
- Define GTM approaches for new customer segments and retail-adjacent commerce platforms
- Lead industry engagement across events, analysts, thought leadership, and customer programs
- Build customer-facing assets including case studies, executive narratives, demos, and web content

What Makes This Role Unique
- Customers operate both commerce platforms and media businesses
- Success requires deep understanding of monetization, first-party data, and advertising ecosystems
- The role spans inbound strategy, outbound GTM, thought leadership, and customer adoption
- Opportunity to help shape the future of retail and commerce media infrastructure

Basic Qualifications
- 9 years in product marketing, product management, business development, or GTM roles
- Experience in advertising, retail media, commerce platforms, or related industries
- Experience supporting complex B2B customer adoption motions
- Strong cross-functional leadership and executive communication skills
- Experience using customer and market insights to influence strategy

Preferred Qualifications
-Experience working with retailers, marketplaces, commerce platforms, or retail media networks
-Experience in adtech, monetization platforms, or related industries
-Familiarity with first-party data, advertising measurement, and commerce monetization models
-Experience shaping positioning, GTM strategy, and industry narratives for emerging products
-Experience supporting customers with owned media inventory and advertiser monetization solutions

- 9 years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience communicating results to senior leadership
- Experience building, executing and scaling cross-functional marketing programs
- Experience driving direction and alignment with cross-functional teams

- Experience with creating GTM initiatives at scale
- Experience working cross-functionally across marketing, product management, analytics, UX, and research

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Companys reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit for more information. If the country/region youre applying in isnt listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at />
USA, CA, Culver City - 170,000.00 - 230,000.00 USD annually
USA, CA, Sunnyvale - 187,000.00 - 252,900.00 USD annually
USA, NY, New York - 187,000.00 - 252,900.00 USD annually
USA, WA, SEATTLE - 170,000.00 - 230,000.00 USD annually